Make no apology,
take full responsibility

It wasn’t an easy journey, having started from limited success with women through extended periods of isolation in his pursuit of meditation and martial arts mastery, and settling for average hippy chicks in his social circle as a musician.

Through integrating himself into a group of men who were true naturals with women, James eventually boiled their talents down to a set of 5 teachable principles that are the cornerstone of his seduction coaching.

On live programs, James brings passion and intensity to his students, driven to see them succeed with women. Having experienced years of pain and rejection, he understands the journey from the beginning to the end and is adept at helping men to express their natural selves with women, rather than feeling as though they need to be ‘alpha’ or ‘pump up their state’ to have a genuine connection.