Meet the team
Founder and CEO of The Natural Lifestyles, James specializes in low-energy, high-impact seduction.
Combining years of hardcore Shaolin Kung Fu training with years of Australian hippy rock and roll game, James’ wide variety of experiences allows him to see the simple problems stopping men from having the women they want, and the steps needed to be taken to become natural with women.
Executive coach of The Natural Lifestyles, Liam McRae specializes in his Rapid Escalation and social freedom exercises.
Students who spend a day with Liam find themselves freed from social fears that have plagued them their entire lives, and start to bravely touch and become intimate with the women they interact with, without feeling creepy or weird.
Our resident Inner Game coach, Shae Matthews specializes in removing a student’s internal blockages, and rewiring their core beliefs through a combination of meditation, NLP and other techniques to help them fast track their way to success with women.
On live workshops, he often leads the meditation segments, showing powerful ways to remove mental chatter and to create powerful intentions with life and women.
Like many at The Natural Lifestyles, Jon has been around since the early days as James Marshall’s best friend in High School.
Over the years Jon has watched James go from a poor hippy musician to the world’s most successful dating coach, and is now bringing his own style of natural game to the team.
Starting out as a geeky Austrian introvert passionate about technology and programming, Alex has since established himself over the past four years as one of the world’s most sought-after no b.s. dating coaches.
His strong analytical and system-thinking skills combined with a natural inclination to prioritize only practical and tested strategies allow him to help most students correct poor seductive and social habits rapidly and with measurable steps. As of 2021, he’s the sole member of the team that offers specialized coaching on key modern topics such as Social Media Dating techniques, as well as how to encounter and attract real 9s & 10s.
Jess has been a part of the action back when it all began and brings a unique energy and coaching perspective to The Natural Lifestyles.
Not only are her insights into fashion and style a key component of her ability to help men connect with women, but she offers a refreshing honesty few women have to both challenge men to reach for their greatness but also understand how important it is for women that they do so.
After being personally trained by James for the past five years and collaborating on dozens of workshops as a guest-teacher, TNL’s newest rising star, Virag, has now joined the crew as a full-time executive coach.
On the programs, she merges her professional 20-year background in self-healing methods with the downright ability to point out students’ blind spots and acting as a catalyst for true personal transformation. Those who train with her are not just adept at female psychology, but also at becoming the creators of their own reality.
Kurt began as a student with the original Natural crew in the halcyon days of Australia and was quickly embedded as an inner circle friend and coach. He re-joined TNL full time in 2019.
Kurt teaches authentic communication through touch, intent, and conversation. And teaches students to cultivate and channel their sexual energy into their intimate relationships, creative pursuits, mature masculinity, and of course, better sex.
TNL Guest Coaches
John Keegan shifted from an unfulfilling career in acting to honing his dating skills in New York City, the most gruelling and unforgiving seduction city in the world.
From the concrete jungle rose a vibrant and invigorating coach who has featured on countless workshops with The Natural Lifestyles, inspiring students with his gift for spontaneity and talent for forming genuine connections with women.
Bringing James Bond levels of suave to his coaching and interactions, Gareth Jones has been a guest coach of The Natural Lifestyles for over 5 years.
With a strong emphasis on phone and text game, alongside a penchant for style and grace, Gareth consistently proves to be a boon to our workshops and a reliable hit with all of our students.
For over two decades, Sir Dominic has been a leading pioneer and global authority in the fields of advanced sexuality & pro-level BDSM.
A burning curiosity to explore the most extreme levels of pleasure and human desire led him to attend his first underground sex party aged only 17. Since then, he rose through the ranks of Australia and Europe’s most exclusive dungeons and BDSM houses, many of them secretly attended by celebrities and members of high society. He now works professionally as a high-end Dominant, with women from around the world paying top prices to have their fantasies brought to life by him.
Dom has made his life’s purpose to mentor individuals and couples through the world of Kink. His work is nuanced and multi-layered, as it’s not just about helping you be legendary in the bedroom but also about discovering your unique pleasure blueprint and style of dominance. He uses a broad range of tools and systems (like Tantra, BDSM, and roleplay work) to expand pleasure boundaries and build a stronger connection with your partner.
Since 2019, Sir Dominic has joined the TNL team as an honorary guest coach for the Sex God Masterclass. He is also available for one on one consultations.
Merging the worlds of traditional shamanic healing and psychonautic coaching, Matt is both an experienced “curandero” (healer) and a qualified psychotherapist.
After spending several years in the Amazonian rainforest undergoing intensive training with the last great peruvian masters, specialising in medicinal plants and trees, Matt has since joined James in 2020 as one of his selected elite coaches for the Natural Warrior Training. There, he takes each student through several, structured, traditional Shamanic healing and insight ceremonies utilising sacred medicines such as Ayahuasca* and Harpe. These help them to realise and remove what makes them feel stuck in life, gain deep trans personal insights and clear their path for optimal personal growth and masculine grounding.
*Some medications (especially mental health & heart drugs) are contraindicated and should be removed up to 2 week prior to the ceremony. Each student will receive comprehensive guidance and individual assessment through this process to guarantee the safest and most effective experience.
As a holistic movement coach, Erros is an elite master in the realms of physical longevity, functional strength & self-expression.
His unique practice and way of teaching incorporate principles and elements he learned during his journey through four continents to apprentice under Olympic-level gymnastics coaches, famous exponents of the movement culture, award-winning dancers, and ancestral awareness teachers. This led him to realize that a well-coordinated, supple, and gracefully strong body is indeed a prerequisite to unlock real self-esteem and build a more enjoyable, sensual and emotionally stable life.
Since 2020, Erros has become TNL’s resident movement coach for the Natural Warrior Training program.